When I ventured uptown recently, the very visible (and presumably expensive) marketing campaign in Times Square and Columbus Circle took me by surprise -- I really haven't seen any ads for this downtown.
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A presence in Times Square, both above-ground... |
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... and below. |
But they really went to town (so to speak) in the Columbus Circle subway. Five stairwells had the trompe-l'oeuil poster slivers on each step:
The main entrance of the subway station has a huge tunnel -- and a lot of wall space...
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Both sides of the long hall, around corners... |
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Each dwarf identified by name |
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The contract is a little more complicated in the film. |
There's also a bank of videos in the tunnel, continuously looping trailer(s).
Here's a little video tour:
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