Thursday, December 13, 2012

Marketing Campaign, NYC

When I ventured uptown recently, the very visible (and presumably expensive) marketing campaign in Times Square and Columbus Circle took me by surprise -- I really haven't seen any ads for this downtown.

A presence in Times Square, both above-ground...

... and below.
But they really went to town (so to speak) in the Columbus Circle subway.  Five stairwells had the trompe-l'oeuil poster slivers on each step:


The main entrance of the subway station has a huge tunnel -- and a lot of wall space...
Both sides of the long hall, around corners...

Each dwarf identified by name

The contract is a little more complicated in the film.

There's also a bank of videos in the tunnel, continuously looping trailer(s).  

Here's a little video tour:





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