When I ventured uptown recently, the very visible (and presumably expensive) marketing campaign in Times Square and Columbus Circle took me by surprise -- I really haven't seen any ads for this downtown.
A presence in Times Square, both above-ground...
... and below.
But they really went to town (so to speak) in the Columbus Circle subway. Five stairwells had the trompe-l'oeuil poster slivers on each step:
The main entrance of the subway station has a huge tunnel -- and a lot of wall space...
Both sides of the long hall, around corners...
Each dwarf identified by name
The contract is a little more complicated in the film.
There's also a bank of videos in the tunnel, continuously looping trailer(s).
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