Wednesday, January 06, 2010

Our Just Desserts

This morning I saw an advertisement that began with the words: "Get the body you deserve".

But isn't that exactly the problem? The prospective purchasers of the product already have the body they deserve based on their long-term eating and exercise habits. What they are being sold (should they choose to figure out exactly what the product is and then purchase it) is the opportunity to get a body they don't deserve and haven't in any way earned.

That's not to say that everyone on earth has the body he/she deserves. There are those who have been unfairly ravaged by accident, illness or stroke, leaving them paralyzed, limbs amputated, and the like. But this product is not really being marketed to them, is it?

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